PPC
Conversion is a large part of how successful a pay per click campaign is. A few tips to improve landing pages:
PPC – Pay Per Click AdvertisingIf you’re looking for the importance of pay per click advertising, then pull up a chair and buckle down for the next few minutes because this is the article that you’ve been looking for.
I was working to raise the rankings of one client for a few competitive phrases. It was taking a decent investment in time and money. I then started a pay per click campaign to test a ton of terms. As it turns out the conversion rate for the words we thought we needed were not great. There were a couple other terms with lower search frequency and less competition which converted exceptionally well.
Had we not done pay per click marketing we may have never properly focused our SEO efforts. In less than a month on about $300 we increased the productivity of the site ten fold.
The only way to be certain of anything in marketing is to test it. Pay per click marketing allows you to test real time with the fastest feedback loop of any marketing medium in the world.
What is PPC(Pay Per Click)?In 1998 Overture pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the worlds most competitive marketplaces.
Why Use Pay Per Click?Sometime you can not afford to…or simply do not want to wait. Pay per click search engines allow you to list atop search results quickly. This will allow you to:
There are a few major players in the pay per click arena. Overture (as of writing this) currently has network partnerships that span Yahoo!, InfoSpace, AltaVista, AllTheWeb and many other partners. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, and many others sites…even a few of my own. Microsoft is a new player in the market, but their limited syndication network means their traffic quality is high.
For the sake of this report You need to cover Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter.
Amazon.com allows you to advertise contextual ads on their site via ClickRiver. There are also a few other pay per click search engines that may be well worth a look after trying Google, Yahoo! and MSN. While beginning pay-per-click advertising, I would recommend only using Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter.
Why Use Large Pay Per Click Search Engines?
- Remove navigation: unless it is necessary remove other options. Let people do what you want them to do, and don’t give them many other options.
- Make link text appealing: people tend to glance over copy instead of deeply reading every word. Since links are action points people tend to pay more attention to link text. Make sure link text is appealing since it is far more likely to get read than most of the page copy.
- Give them a clue they have found the correct page: Place the words they searched for in large text at the top of the page to show them they are in the right location. If you are a large merchant with many products maybe use something like ‘search results for: their search term’. Typically it is best to point people at a landing page instead of the home page.
- Other ideas: some of the other concepts such as using short paragraphs and concise sub headers also apply to landing pages. A good example of successful landing page handbook for sale MarketingSherpa . Just visit this page and get ideas.
PPC – Pay Per Click AdvertisingIf you’re looking for the importance of pay per click advertising, then pull up a chair and buckle down for the next few minutes because this is the article that you’ve been looking for.
I was working to raise the rankings of one client for a few competitive phrases. It was taking a decent investment in time and money. I then started a pay per click campaign to test a ton of terms. As it turns out the conversion rate for the words we thought we needed were not great. There were a couple other terms with lower search frequency and less competition which converted exceptionally well.
Had we not done pay per click marketing we may have never properly focused our SEO efforts. In less than a month on about $300 we increased the productivity of the site ten fold.
The only way to be certain of anything in marketing is to test it. Pay per click marketing allows you to test real time with the fastest feedback loop of any marketing medium in the world.
What is PPC(Pay Per Click)?In 1998 Overture pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the worlds most competitive marketplaces.
Why Use Pay Per Click?Sometime you can not afford to…or simply do not want to wait. Pay per click search engines allow you to list atop search results quickly. This will allow you to:
- Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site.
- Quickly gather feedback on market conditions.
- Split test to a live audience and gather results in real time.
- the market is not yet ready for your product
- or you are marketing it from the wrong angle
- or you are marketing it to the wrong people
There are a few major players in the pay per click arena. Overture (as of writing this) currently has network partnerships that span Yahoo!, InfoSpace, AltaVista, AllTheWeb and many other partners. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, and many others sites…even a few of my own. Microsoft is a new player in the market, but their limited syndication network means their traffic quality is high.
For the sake of this report You need to cover Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter.
Amazon.com allows you to advertise contextual ads on their site via ClickRiver. There are also a few other pay per click search engines that may be well worth a look after trying Google, Yahoo! and MSN. While beginning pay-per-click advertising, I would recommend only using Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter.
Why Use Large Pay Per Click Search Engines?
- The results will be scaleable.
- The feedback will be quicker.
- They offer many great tracking and targeting features free.
- Larger pay-per-click search engines generally present higher quality traffic and are less susceptible to fraud.
- It is less complex managing two or three accounts versus 100 accounts.
- It’s easier to track the ROI on 2 accounts than on 100 accounts.
- Many of the extremely small search engines never have real traffic. You are wasting your time registering with them.
- Even some of the better second tier search engines may waste a big hunk of change. In early November 2004 I tried using LookSmart. It sent me twice the traffic as Yahoo! Search Marketing and traffic from LookSmart had a 95% bounce rate. That means that 19 of 20 site visitors from LookSmart immediately left and I paid for garbage traffic. The quality of traffic from smaller engines will vary from term to term, but its best to go with the biggest guys off the start, and then, if you have spare time, try some of the smaller engines.